Account Director – Branding

Creating and deploying new clothing brand to envelop 3 extant brands and 53 clothing stores across Canada

Role:

  • Managing and analysing consumer research
  • Positioning the new brand
  • Overseeing the development of the new logo and promo tools (bags, boxes, stickers, flyers website etc)
  • Supervising signage (pop signs, employee identification, vehicle graphics, etc), interior design and exterior appearance of the stores

 

A lg2 project