Account Director – Brand Management

Updating the brand for the 22 Canac hardware stores of the province

Role:

  • Managing and analysing consumer research
  • Directing the creation of the visual signature and brand
  • Presenting the creative direction to the client and finalising agreement
  • Overseeing the development of the many iterations of the visual signature, from stationery to promo tools (bags, packaging, labels, loyalty program, etc)
  • Coordinating the signage (exterior signs, pop signage, vehicle graphics, etc)
  • Organising the official registration of the brand

 

A lg2 project