Account Director – Communication & Marketing

A unique OOH campaign for the province’s 22 Canac hardware stores

Role:

  • Overseeing strategic and media planning
  • Presiding over the campaign’s conception and deployment
  • Verifying construction parameters and suggesting solutions to respect the creative idea
  • Selecting signage placement, in-situ, in the six different markets
  • Spearheading the post-campaign consumer research

 

A lg2 project