Account Director – Communication & Marketing

A campaign to recruit students for Laval University’s 17 faculties

Role:

  • Making presentations to the steering committee and the university’s board
  • Holding collaborative meetings with the faculties to increase their involvement as active partners in the campaign
  • Supervising the development of media strategy geared to the respective needs and markets of each faculty
  • Coordinating the creative and logistics for the campaign (casting, photo-shoots, ad location, etc)

 

A lg2 project