Account Director – Brand Management

Purchase of a competitor and creation of a new brand comprising 23 eyewear stores.


Marchand_Media coverageMarchand Giguere - Enseigne



  • Providing strategic advice to management
  • Supervising consumer research
  • Guiding brand creation and positioning
  • Managing the development of the visual signature, stationery and promo tools (bags, boxes, labels etc)
  • Coordinating the signage (exterior signs, interior design)
  • Organising the launch with employees and PR agency


A lg2 project